Bilibili
Bilibili
Challenge:
Build global brand to attract institutional and retail investors, content licensing partners, and other potential partnes and stakeholders. Build awareness for cultural and comercial relevance both domestically and internationally.
Services Provided:
- Global Branding and communications Strategy
- Owned content and editorial strategy
- Media & analyst relations
- Investor relations communications
- Copywriting and storytelling
- Content translation & localization
- Reputation and crisis management
- Interview booking for executives
- News media trend and brand coverage analysis
Key Achievements:
- Established custom media & and influencer network to position company as long-form user-generated video leader in China
- Expanded global brand reach by 97% in first year
- Received over 1900 annual brand mentions across media outlets
- Kantar BrandZ value grew by +300%
- Supported media interviews and feature coverage for top outlets including CNBC, Variety, Reuters, Bloomberg, Financial Times and more
Developed strategic content in the areas of business, finance, technology television & film, ACG, fashion, and advertising
